When it comes to performance, reliability and protecting the components that keep a vehicle moving, the right lubricant is far more than just another service item.
ROWE MOTOR OIL brings more than 30 years of German lubricant expertise to the automotive aftermarket, combining advanced formulation, extensive testing and a passion for performance. Its range covers everything from everyday road cars to high-performance engines, racing vehicles, commercial applications and classic cars.
And now, ROWE products are available through Restomod, giving enthusiasts, workshops and performance-minded vehicle owners access to a comprehensive range of German-made lubricants and automotive fluids.
MADE IN GERMANY. BUILT FOR PERFORMANCE.
Founded in Germany in 1995, ROWE has built its reputation around developing and manufacturing high-quality lubricants and coolants. Its HIGHTEC range is manufactured exclusively in Germany, with products developed and tested through ROWE's own research and development facilities.
Today, ROWE offers more than 1,400 products, with its lubricants available in more than 80 countries.
But the numbers only tell part of the story. What makes ROWE particularly interesting to automotive enthusiasts is the company's focus on developing lubricants around specific applications — from modern engines to motorsport and classic vehicles.
ROWE RACING: THE ROLLING LABORATORY
ROWE Racing is far more than a motorsport programme — it is ROWE's rolling laboratory.
Competing at the highest level of GT endurance racing, including outright victories at the Nürburgring 24 Hours and Spa 24 Hours, ROWE puts its engines, transmissions and lubricants through some of the most demanding conditions imaginable: sustained high revs, extreme temperatures, heavy loads and hours of flat-out running.
Every lap provides valuable real-world data that engineers in Worms, Germany, can use in ongoing product development. The knowledge gained on the racetrack feeds back into the development of ROWE's HIGHTEC motor oils and fluids.
That means the technology and expertise developed under race conditions aren't confined to the circuit — they ultimately benefit the lubricants available to enthusiasts and everyday drivers.
When you choose ROWE, you're choosing technology developed and tested where performance and reliability matter most.
CLASSIC OILS: BUILT FOR THE CARS THAT STARTED IT ALL
Modern engines aren't the only ones with specialised lubrication requirements.
Classic and vintage engines were designed around different materials, clearances and operating conditions. Using the latest modern engine oil simply because it is newer doesn't necessarily make it the right choice for an older engine.
ROWE addresses this with its dedicated Classic Oils range, developed specifically for classic and vintage vehicle applications.
For restorers and classic-car enthusiasts, choosing the correct lubricant is an important part of preserving an older vehicle. Whether you're maintaining an original survivor, completing a full restoration or regularly driving a classic, the right oil can help provide the protection the engine was designed to require.
This makes Classic Oils particularly relevant to the Restomod community, where preserving automotive history is just as important as improving performance.
Classic cars deserve specialist lubrication — not simply the newest oil on the shelf.
THE HIGHTEC RANGE
At the heart of ROWE's automotive offering is HIGHTEC, a range of lubricants developed for different vehicle manufacturers, engine designs and applications.
The range covers:
- Passenger vehicles
- Performance and racing applications
- Classic and vintage vehicles
- Light commercial vehicles
- Trucks and commercial fleets
- Motorcycles and ATVs
- Agricultural and construction equipment
- Marine and industrial applications
ROWE also produces far more than engine oil, with products including gear and transmission oils, hydraulic fluids, steering fluids, coolants, brake fluids, greases, additives and maintenance products.
For enthusiasts and workshops, this means many of a vehicle's lubrication and fluid requirements can be covered by one specialist manufacturer.
CHOOSING THE RIGHT OIL
One of the most important things to remember when choosing engine oil is that viscosity alone doesn't determine whether an oil is suitable.
A 5W-30, for example, isn't automatically appropriate for every engine that specifies 5W-30. Manufacturer approvals, specifications, additive technology and the requirements of the particular engine all play a role.
ROWE's Oil Finder allows customers to search according to vehicle, manufacturer, engine and application requirements, helping identify the appropriate product.
Always check your vehicle's owner's manual or manufacturer's service information before selecting a lubricant and make sure the required viscosity and approvals are met.
ENGINEERED IN GERMANY
ROWE's focus on in-house research and development is a key part of its approach to lubricant technology.
Its products are developed and tested through its own laboratories, with component protection at the centre of product development. This allows ROWE's technical teams to develop lubricants around changing engine technologies, performance requirements and specialist applications.
The same philosophy can be seen across the range — whether the lubricant is intended for a modern road car, a high-performance engine, a race car or a classic vehicle.
ROWE AND THE RESTOMOD COMMUNITY
ROWE's extensive range makes it a natural fit for the Restomod customer.
Restomod enthusiasts aren't all driving the same type of vehicle. Some maintain modern daily drivers, others restore classics, while others build turbocharged street cars, track vehicles or high-performance engines.
That's where the breadth of ROWE's range becomes valuable.
From ROWE Racing products developed through demanding motorsport applications to Classic Oils designed for older vehicles, the range offers specialised lubrication for very different automotive requirements.
The objective remains simple:
Choose the correct lubricant for the application and give the components the protection they deserve.
NOW AVAILABLE FROM RESTOMOD
ROWE is now part of the Restomod product range.
Whether you're servicing a daily driver, restoring a classic, building a performance car or preparing a vehicle for the track, you can now source ROWE lubricants through Restomod.
With German manufacturing, dedicated research and development, motorsport experience and specialist products for applications ranging from modern engines to classic vehicles, ROWE brings a serious approach to one of the most important parts of vehicle maintenance.
ROWE MOTOR OIL
Made in Germany. Engineered for performance. Built to protect.
Raise the Limit.
ROWE products are now available through Restomod.
